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Description

This six semester, three-year co-op diploma program in Business Administration - Automotive Marketing prepares individuals who expect to assume positions in dealerships in the aftermarket or the finance sector or to become entrepreneurs in the automotive industry. The first year of the program consists of introductory level courses in business and the automotive industry. The second and third years offer a wide variety of specialized courses in automotive dealerships, the aftermarket sector of the industry and advanced business courses. The co-operative work experience is a vital component of the program allowing students to confirm their career choice and to develop a network in establishing their career path.

Career Opportunities

Conducting business in the automotive industry has become more sophisticated which increases the demand for multi-skilled personnel. Employment opportunities are emerging in Dealership Operations including Parts, Sales, Service, Leasing & Financing, as well as in the fast developing Automotive Aftermarket sector.

Positions in Dealerships, Automotive Corporations, Aftermarket Businesses, Wholesale, Retail, Finance and in other automotive related industries are being advertised in Canada's major newspaper and automotive magazines.

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

• apply in a professional manner a customer oriented approach to quality service and satisfaction;
• develop new marketing strategies for the automotive retail and wholesale sectors;
• demonstrate effective entry-level management skills with respect to human, physical and financial resources;
• examine a variety of leadership styles and incorporate interpersonal and team building skills;
• demonstrate an understanding of the historical, current and future trends in automotive manufacturing and retailing;
• set goals and develop personal and professional relationships that assist with on-going career planning;
• integrate academic learning and co-operative work experiences to expand their knowledge and skills;
• show entrepreneurial initiative to seek out business opportunities while adapting to on-going changes;
• discover and value the benefits of cultural diversity as it relates to personal growth and conducting business nationally and internationally;
• explain the function and operation of the basic automotive components and related systems;
• demonstrate effective communication skills and computer literacy applicable in the business environment;
• demonstrate an understanding of the Canadian regulatory legislation, legal and ethical practices within the automotive industry;

Practical Experience

Co-operative Education is a mandatory component of all Co-op programs at Georgian College; it has been designed as a process by which students integrate their academic education with paid work experience related to their program of study. This integration affects much more than simply earning a salary, including the adjustment to the work environment and the development of professionalism. It also reinforces skills and theory learned during academic semesters, develops professional contacts, job knowledge and career path, improves human relations and communication skills and promotes personal maturity and financial independence.

Students are requested to register, attend and participate in their scheduled co-operative education classes. These classes are scheduled for all first year students and are expected to be completed in order to proceed successfully to their first co-op work experience. To ensure students are eligible to proceed onto any co-op work experience students should refer to Promotional Status and Eligibility for Co-op as outlined in the College Calendar. Co-op policies and procedures can be located on our website: www.georgianc.on.ca/careers/for-students/

Georgian College follows the Co-operative Education guidelines set out by the Canadian Association for Co-operative Education (CAFCE) and Education at Work Ontario (EWO) by supporting the learning outcomes designed for the program specific graduate profile and curriculum as set out by the Ministry of Training, Colleges and Universities.

Program Progression:

Fall Intake

Sem 1 - Fall 2010

Sem 2 - Winter 2011

Work Term 1 - Summer 2011

Sem 3 - Fall 2011

Work Term 2 - Winter 2012

Sem 4 - Summer 2012

Work Term 3 - Fall 2012

Sem 5 - Winter 2013

Sem 6 - Summer 2013

Winter Intake

Sem 1 - Winter 2011

Sem 2 - Summer 2011

Sem 3 - Fall 2011

Work Term 1 - Winter 2012

Sem 4 - Summer 2012

Work Term 2 - Fall 2012

Sem 5 - Winter 2013

Sem 6 Summer 2013

Work Term 3 - Fall 2013

To confirm Winter (January) start, contact the Office of the Registrar.

Articulation Agreements

A number of articulation agreements have been negotiated with universities and other institutions across Canada, North America and internationally. These agreements are assessed, revised and updated on a regular basis. Please contact the program co-ordinator for specific details if you are interested in pursuing such an option. Additional information can be found on our website at www.georgianc.on.ca/academics/articulations/.

Admission Requirements

Applicants following the OSS curriculum must have an Ontario Secondary School Diploma (OSSD - 30 credits) or equivalent. Applicants following the OSS curriculum must also have Grade 12 English (C) or (U) (ENG4C, ENG4U) and any grade 12 College Mathematics (MAP4C or MCT4C), or any Grade 12 University Mathematics.

Applicants who are 19 years of age or over by the first day of classes, and who lack the academic entrance qualifications, may be considered for entrance to an appropriate post-secondary diploma or certificate program as mature applicants. Each applicant will be considered on an individual basis and acceptance will be determined by counselling, Communication Placement Assessment (CPA), previous post-secondary education and evaluation of experience. Some programs also have specific prerequisite requirements that must be met prior to admission. Mature applicants must meet all program specific prerequisites. Those applying as mature students and having no documentation of Grade 12 education must supply, if required, proof of age, such as a copy of an official birth certificate or driver's licence. Refer to Section 2.5 and 2.6 of the Academic Calendar for further details.

Graduation Requirements

19 Mandatory Courses

10 Optional Courses

2 Communications Courses

5 General Education Courses

3 Co-op Work Terms

Graduation Eligibility

To graduate from this program, the passing weighted average for promotion through each semester, from year to year and to graduate is 60%. Additionally, a student must attain a minimum of 50% or a letter grade of P (Pass) or S (Satisfactory) in each course in each semester.

Mandatory

ACCT1004 Introduction to Accounting

AUTO1000 Concepts of the Automotive Industry

AUTO1001 Introduction to Automotive Technology

AUTO1009 Introduction to Dealership Fixed Operations

AUTO2000 DMS: Parts and Service

AUTO2001 Automotive Networks

AUTO2002 Introduction to Canadian Automotive Aftermarket

COMP1003 Microcomputer Applications

ECON1000 Microeconomics

ETHC3000 Business Ethics

HURM1000 Human Resource Management Foundations

LAWS2002 Automotive Law

MATH1002 Mathematics of Finance

MGMT2001 Principles of Management

MGMT2006 Customer Relationship Management

MKTG1000 Introduction to Marketing

MKTG1001 Planning the Marketing Strategy

MKTG2017 Marketing Analysis

MKTG3002 Strategic Marketing

Options

Select 1 of

ACCT1005 Financial Accounting Principles

ACCT2004 Dealership Accounting

Select 1 of

ECON2000 Macroeconomics

ECON3002 Global Automotive Economics

Select 1 of

FNCE2000 Business Finance

FNCE2003 Dealership Financial Analysis

Select 1 of

MKTG1003 Personal Selling

MKTG2006 Automotive Selling

Select 6 of

ADVE1004 Advertising

AUTO1003 Automotive Interpersonal HR

AUTO2005 DMS Showroom Applications

AUTO2006 Leasing, Finance and Insurance

AUTO2007 Aftermarket Product Development

AUTO3003 DMS: Systems Administration

AUTO3005 Automotive Management

AUTO3007 Retail Operations Simulation

BUSI1011 Professional Business Practices

BUSI2000 Entrepreneurship and Small Business

BUSI2001 Introduction to E-Commerce

BUSI2013 Event Planning

ECON3000 Economic Issues

MGMT2000 Production and Operations Management

MGMT2002 Project Management

MKTG2002 Global Marketing

MKTG2004 Introduction to Logistics

MKTG3001 New and Used Car Sales Management

The descriptions that follow provide brief outlines of the courses. Please note that some courses have prerequisite and/or corequisite requirements not shown here, that need to be met in order to enroll in the course. You will be advised of any requisite requirements during the registration process, or you can contact the academic area for further details.

Communications

COMM1000 College Communications

COMM1001 Communications at Work

COMM1004 World Links: Wired Communications

COMM1006 Professional Writing

COMM1007 Oral Presentations

COMM1012 Visual Analysis in Communication

Co-op

COOP1001 Automotive Marketing Work Term 1

COOP2005 Automotive Marketing Work Term 2

COOP3003 Automotive Marketing Work Term 3

COURSE DESCRIPTIONS

ACCT1004 Introduction to Accounting 42.0 Hours

This course covers basic accounting techniques, financial statements used in a business, and accounting for service and merchandising operations.

ACCT1005 Financial Accounting Principles 42.0 Hours

This course covers the accounting for the various assets, liabilities and equity of a business. The detail will include cash, receivables, inventory, capital assets, investments, liabilities and shareholders equity. This course is eligible for Prior Learning Assessment.

ACCT2004 Dealership Accounting 42.0 Hours

This course builds on introductory accounting skills by developing specific dealership accounting practices based upon actual financial records. It will trace transactions through all stages of the accounting cycle, and include departmental accounting. The course stresses developing an understanding of how financial statements may be used as analytical tools by which to manage operations, inventories, and profitability. This course is eligible for Prior Learning Assessment.

ADVE1004 Advertising 42.0 Hours

Advertising, as a subset of the promotion variable in the marketing mix, provides the foundation for this course. The primary focus is on theory and applications in advertising. Sales promotion, a close "cousin", will be discussed. Included is advertising, history, regulations, planning, media selection, and creative approaches to influence customer behaviour. This course is eligible for Prior Learning Assessment.

AUTO1000 Concepts of the Automotive Industry 42.0 Hours

This course covers the history of automobile production, tracing its evolution from its beginning to today's technologically advanced automotive manufacturing processes. This course also examines a variety of marketing decisions taken by Automobile Manufacturers to maintain and increase their market share. Current trends and issues facing the automotive retail sector and Automobile Dealers are also discussed as well as those that relate to the future of the automobile. This course is eligible for Prior Learning Assessment.

AUTO1001 Introduction to Automotive Technology 42.0 Hours

This course provides students with basic technical knowledge of the automobile. The student will become familiar with automotive terminology as well as the recent developments in automobile technology. This course is eligible for Prior Learning Assessment.

AUTO1003 Automotive Interpersonal HR 42.0 Hours

This course provides an overview of the interpersonal aspects of Human Resources Management. It examines strategies and techniques used by effective managers and leaders in the automotive industry. Topics covered in this course include workplace trends, managing change, personal management techniques, communication, conflict resolution, and team building. This course is eligible for Prior Learning Assessment.

AUTO1009 Introduction to Dealership Fixed Operations 42.0 Hours

This course provides the student with an introduction to the Service, Parts, and Body Shop operations of a typical automobile dealership. The course explores the best practices for optimizing the return on investment in the dealership and how the after-sales business contributions to overall dealership profitability. Particular emphasis is on the impact of customer satisfaction on customer loyalty and customer-repurchase intentions.

AUTO2000 DMS: Parts and Service 42.0 Hours

The student is introduced to the software applications available to a retail automobile dealership. An introductory overview demonstrates how the different packages combine to form an integrated management information system. Our study begins with an in depth look at Parts and Service Department programs. The applications utilized are Parts Inventory Control, Part Invoicing, Electronic Parts Catalogue, Service Merchandising, Service Scheduling and Service Invoicing. The course is eligible for Prior Learning Assessment.

AUTO2001 Automotive Networks 42.0 Hours

This course examines Networking to a successful automotive industry by developing positive relationships and understanding the importance of relationships in the work environment. Structures and functions of industry, and related government organizations are examined through class discussion, research, speaker series and participation in industry events.

AUTO2002 Introduction to Canadian Automotive Aftermarket 42.0 Hours

This course introduces the participant to the vast size and importance of the automotive aftermarket the automotive industry of Canada. Furthermore, this course examines the proliferation of products and services, job opportunities as well as emerging trends and issues in this segment of the automobile industry.

AUTO2005 DMS Showroom Applications 42.0 Hours

This course is an overview of the software applications that are available to the sales staff and sales manager to assist them in the efforts of prospecting, selling and following up in a dealership. The emphasis is to demonstrate how these packages contribute to the profitability and efficiency of the new and used vehicle sales departments. The applications utilized are Showroom Control, Lease Management, Vehicle Management Systems, Finance & Insurance and Sales Vision. This course is eligible for Prior Learning Assessment.

AUTO2006 Leasing, Finance and Insurance 42.0 Hours

This course examines in detail all key aspects of automotive leasing, finance, and insurance. It includes not only the sales of these products, but also their specific features and their legal and ethical considerations. The interdependency between the related products, such as lending and insurance institutions, and credit bureaus are also examined. This course is eligible for Prior Learning Assessment.

AUTO2007 Aftermarket Product Development 42 Hours

This course examines market development strategies and tactics in the automotive aftermarket. The course explores the concepts of market segmentation, designing new product offerings, aftermarket logistics and strategic brand management. A variety of product branding strategies are examined, including the building of brand identity, brand loyalty, and creating, managing and marketing brand equity. The course also examines automotive aftermarket ecology and market opportunities created through environmentally conscious operating practices.

AUTO3003 DMS: Systems Administration 42.0 Hours

This advanced level course gives students a more in-depth look at the full capabilities of a retail automobile dealership computer system. Students learn how to manage the system with relation to pre-installation considerations, system configuration and system management. The capability of the system to link with personal computer based applications is explored so that extensive management reporting options are realized. The course uses the Reynolds & Reynolds ERA system. This course is eligible for prior learning assessment.

AUTO3005 Automotive Management 42.0 Hours

The objective of this course is to integrate students' prior learning in the theory and practice of automobile retailing and after-sales support with the study of the management of the various profit centres of the modern automobile dealership. Using case studies presenting a mixture of actual marketing, human resources, operations and financial management issues, students will analyze dealership variable, fixed and support operations management decisions and propose alternate solutions and implementation strategies..

AUTO3007 Retail Operations Simulation 42 Hours

This course covers the decision making process of dealership operations in a competitive environment through the use of a computerized dealership simulation. Within a team environment, students are responsible to identify and articulate measurable objectives, to develop and implement strategies to improve the dealership performance by analyzing historical and environmental data. The course incorporates a study of current issues facing dealership management.

BUSI1011 Professional Business Practices 42 Hours

You will learn how to prepare and present yourself and your work in a professional manner according to business ethics and protocol(s). In addition, you will develop skills to mange office politics, social situations, travel and communications. Finally, you will develop an understanding of appropriate cultural and travel protocols for success in international business situations.

BUSI2000 Entrepreneurship and Small Business 42.0 Hours

This course deals with establishing and operating a small business. Emphasis is placed on using business techniques, acquired in previous courses, to assist in developing a comprehensive understanding of the skills and abilities needed to succeed. This course is eligible for Prior Learning Assessment.

BUSI2001 Introduction to E-Commerce 42.0 Hours

This course examines the historical perspective and current uses of the Internet as a business tool. Topics include e-terminology, characteristics of e-business and strategies for building on-line relationships between various business groups within the automotive industry. The current state of affairs, business models that lend themselves well to e-commerce, practical applications and global considerations in using the Internet in business are also considered.

BUSI2013 Event Planning 42.0 Hours

This course will provide the student with the knowledge and skills required for all stages of event planning. Students will learn how to design, plan, market, and stage an event. In addition, students will learn to work with staff or volunteers in a supervisory capacity to resolve staffing problems and to ensure the safety of everyone involved. The development of promotional methods and personal selling techniques will also be included in this course. Legal compliance, risk management, financial control and successful event evaluation will also be studied.

COMM1000 College Communications 42.0 Hours

Effective communication skills are essential for success in college and career. This entry level course promotes development of college level skills related to information literacy and current communication technology. Students focus on writing, researching, presenting, editing and proofreading. They incorporate writing conventions, analyze and evaluate information, and prepare and deliver ideas orally. In addition, they edit and proofread their own and others' writing.

COMM1001 Communications at Work 42.0 Hours

Students develop their communication skills for the workplace. Using available technology, they research, write and edit work-related correspondence and short reports, individually and collaboratively. With audio-visual support, they prepare and deliver professional presentations that have vocational emphasis. In addition, students complete other communication tasks specific to their vocational areas.

COMM1004 World Links: Wired Communications 42 Hours

Computers are revolutionizing our ability to communicate for the purposes of learning and conducting business. This project-based course develops skills to communicate effectively using electronic media. Hands-on experience is combined with an examination of the characteristics of computer-mediated communication, its role in society, and its use in the workplace. Prior experience with basic Internet functions and Web page construction is strongly recommended. This course is eligible for Prior Learning Assessment.

COMM1006 Professional Writing 42.0 Hours

Professional writing skills are required in all service, technical, and business environments. In this advanced course, students develop researching, planning, designing, and writing skills used to prepare workplace materials. Individually and collaboratively, they learn and practise the processes involved in producing such information as policies, written instructions, training materials, and online help. Experience with word processing is expected. This course is eligible for Prior Learning Assessment.

COMM1007 Oral Presentations 42.0 Hours

This advanced communications course is designed to further students' proficiency in verbal communication in both individual and group presentations. Students develop their delivery and presentation skills while working on a range of oral communication activities that start with short, informal introductions and comments and work up to more researched, persuasive, multimedia presentations. This course is eligible for Prior Learning Assessment.

COMM1012 Visual Analysis in Communication 42.0 Hours

In the modern visual world, the way messages are viewed and disseminated has changed dramatically with technological advances. In this course, students develop their theoretical and practical communication skills at an advanced level by investigating the power of visual imagery. Students focus on interpreting, analyzing, and critiquing a broad range of visuals in terms of intention and effectiveness. In addition, students complete research projects including presentations.

COMP1003 Microcomputer Applications 42.0 Hours

This course introduces the student to databases, worksheets, presentation software, and word processing. The intent of this course is to provide the student with a broad introduction to business computer applications. This course provides the student with hands-on learning and independent study.

COOP1001 Automotive Marketing Work Term 1 560.0 Hours

Co-operative Education is a mandatory component of the Automotive Marketing diploma. Students are required to secure a paid 4 month co-op work term from May to August in the automotive industry. Students are also required to attend and participate in the scheduled co-op class in order to receive the necessary resources required to be successful on the first co-op work experience. A debriefing session will be held upon return from this work term. This session is designed to help the students organize and submit all supporting documentation for the first work term credit.

COOP2005 Automotive Marketing Work Term 2 560.0 Hours

Students are required to secure a paid 4 month co-op work term from January to April in the automotive industry. Students are also required to attend a scheduled debriefing session upon return from the second work term. This session is intended to allow students to organize and submit all supporting documentation for the second work term credit. Opportunities for final co-op will also be discussed in this debriefing session.

COOP3003 Automotive Marketing Work Term 3 560.0 Hours

Students are required to secure a paid 4 month co-op work term from September to December in the automotive industry. Students are also required to attend a final debriefing session once they have returned from this final work term. This session is intended to allow students to organize and submit supporting documentation for the third work term. Grad opportunities will also be discussed in this debriefing session.

ECON1000 Microeconomics 42.0 Hours

This course provides an introduction to the principles and methods of economic analysis. The course examines how households and firms make economic decisions. It also analyzes the efficiency of scarce resource allocation under a range of market structures.

ECON2000 Macroeconomics 42.0 Hours

This course is designed to give students an understanding of how the overall economy operates and what economic indicators tell us about its health. The course explores government options for stabilizing the economy, and the impact of international trade. It is highly recommended that students take Microeconomics (ECO9102 or equivalent) prior to taking this course. This course is eligible for Prior Learning Assessment.

ECON3000 Economic Issues 42.0 Hours

As the economy becomes more complex, citizens and policy makers must be able to apply knowledge and skills to make intelligent decisions. This course extends the policy analysis framework developed in both Microeconomics and Macroeconomics to help students make sense of modern Canadian economic issues. This course is eligible for Prior Learning Assessment.

ECON3002 Global Automotive Economics 42.0 Hours

This course examines the impact of the automotive industry on the major world economies, using specific countries as examples. The students explore the changing relationships among the world leading automotive companies, their relationships with their home nation, and where appropriate, their host countries in which they have operations. The economic and political environments in these countries are examined to determine how they influence the automotive industry. International trade, the influence of macro-economics, such as trade policy, monetary policy, and currencies, and the growth of free trade, are included. This course is eligible for Prior Learning Assessment.

ETHC3000 Business Ethics 42.0 Hours

This course focuses on developing critical thinking skills and using them to resolve ethical dilemmas arising in one 's personal life as well as in business. Ethical issues examined will include contemporary controversies and business conflicts with special attention given to issues arising in the automotive industry.

FNCE2000 Business Finance 42.0 Hours

This is an introductory course for the financial manager. This course covers terms, techniques, policies, patterns, and problems relating to business finance. This course is eligible for Prior Learning Assessment.

FNCE2003 Dealership Financial Analysis 42.0 Hours

This course is an introductory course in analyzing the structure and function of dealership financial statements, with emphasis on problem diagnosis and solutions. It begins with the concepts of basic financial relationships that are developed into detailed and specific financial statements. Its emphasis is on current asset and current liability management, short term sources and uses of funds (statement of change in financial position), and cash flow analysis. This course is eligible for Prior Learning Assessment.

HURM1000 Human Resource Management Foundations 42.0 Hours

This course provides an understanding of the modern Canadian human resources function. It covers the historical development of human resources management, the influence of government, staffing, employee relations, current trends and future issues. It provides a brief introduction to more specialized areas including compensation, training and development, employment law, industrial relations, occupational health and safety, labour and human resources planning. This course is eligible for Prior Learning Assessment.

LAWS2002 Automotive Law 42.0 Hours

The student learns about the legal issues affecting today's Canadian Automotive industry. Topics include industry self-management in Ontario (OMVIC) and the requirements for Ontario Automotive certification; the fundamentals of Canadian common law, civil (including torts, contracts) and statute law (Sale of Goods Act, Consumer Protection Act, Motor Vehicle Dealers Act, Business Practices Act) and employment law.

MATH1002 Mathematics of Finance 42.0 Hours

This introductory course is designed to develop a student's ability to perform basic mathematic operations and to apply mathematical techniques to a wide range of business problems. The mathematics of compound interest and annuities forms a major component of the course. This course is eligible for Prior Learning Assessment. (PLA)

MGMT2000 Production and Operations Management 42.0 Hours

This course introduces students to the concepts underlying the effective operation and control of manufacturing and service businesses. Approaches to production control, inventory policy, facilities planning, methods improvement, and technological assessment are studied.

MGMT2001 Principles of Management 42 Hours

This course provides you with an introduction to the various philosophies, roles and functions of management. In addition it will cover ongoing changes in business that have a direct effect on the role of management. This course is eligible for Prior Learning Assessment.

MGMT2002 Project Management 42.0 Hours

This course introduces the fundamental principles necessary for successful management

of projects. Project planning, management and control techniques will be discussed and

the application of computers in project management will be studied.

MGMT2006 Customer Relationship Management 42 Hours

This course explores the importance of maintaining satisfying relationships with customers as a key factor in the achievement of an organization's marketing objectives. Topics covered include: the role of customer service, service quality, the service profit chain, the relationship between customer satisfaction and buyer loyalty and an overview of customer relationship management. Students are exposed to some of the tools used by today's businesses to measure, build, and maintain relationships with customers.

MKTG1000 Introduction to Marketing 42.0 Hours

This is an overview course with primary focus on marketing products and services to the ultimate consumer. Emphasis is placed on the basic marketing premise that customer needs must be satisfied in order to achieve company objectives. The student gains insight into the complex and interdependent variables involved in developing successful marketing strategies. The strategic marketing planning process is introduced, along with the specific concepts and principles involved in the four key components of the marketing plan - Product, Price, Distribution, and Promotion Strategies.

MKTG1001 Planning the Marketing Strategy 42.0 Hours

This course involves the elements that a company controls and uses to put together as its Marketing Program. These four controllable elements are Product, Place, Price, and Promotion. Planning the Marketing Strategy provides an understanding of the growing interest in customer value. This interest is incorporated in designing a successful marketing plan in a consumer-oriented society. This course is eligible for Prior Learning Assessment.

MKTG1003 Personal Selling 42.0 Hours

This course covers the basic concepts and practices of relationship selling. The focus is on a "how to" approach, which stresses learning by doing through examples, exercises and videotaped role-playing of selling situations. The skills developed in this course are applicable in all aspects of life - course work, job search, career sales, idea presentation.

MKTG2002 Global Marketing 42.0 Hours

This course is intended to broaden student appreciation of world markets by concentrating on topics such as global cultures and environments, political and economic institutions, regional characteristics, market assessment/selection and market entry strategies. This course is eligible for Prior Learning Assessment.

MKTG2004 Introduction to Logistics 42.0 Hours

This course is designed to introduce the students to the main components of a logistics

system, such as customer service, demand forecasting, inventory control, warehousing

and storage, traffic and transportation, plant and warehouse site selection, order

processing and materials handling. It will also emphasize the relationships among these

various elements and how effective management of them leads to a higher economic

standard of living.

MKTG2006 Automotive Selling 42.0 Hours

Automotive Selling is both an art and a science. Students will learn various psychological factors which influence vehicle buying behaviour. As well, students will be exposed to a multi- step approach of selling automobiles. Special emphasis is placed on the importance of developing a relationship with customers by understanding and executing a thorough and professional automotive sales process. This course is eligible for Prior Learning Assessment.

MKTG2017 Marketing Analysis 42 Hours

This course will introduce the student to some of the quantitative terms and techniques used in marketing to simplify data and make decisions. Topics will include descriptive statistical measures, graphing, sales forecasting and cost/benefit analysis. This course is eligible for Prior Learning Assessment.

MKTG3001 New and Used Car Sales Management 42.0 Hours

This course deals with the human resource activities of the successful sales manager, including: recruitment, selection, training, motivation, and directing sales staff. Topics also covered will include leasing, finance, insurance, and customer service techniques. Methods of inventory planning and control will be investigated. Used car appraising as well as product availability and distribution will be explored. This course is eligible for Prior Learning Assessment.

MKTG3002 - Strategic Marketing 42 Hours

This course focuses on the five functions of the marketing manager necessary to meet the marketing objectives of the firm. These functions include: research, analyzing, planning, organizing, controlling and evaluating. Vital to the success of the firm is the management of the four marketing components: product/service, distribution, price and promotion. The end result of this course is the creation of a marketing plan.

How To Apply

Last Update: March 08, 2012.