BACHELOR OF BUSINESS
(GOLF MANAGEMENT)
Program Outline
Major: BBGM
Length: 4 Years
Delivery: 8 Semesters, plus 3 Work Terms
Credential: Degree
Effective: 2011-2012
Location: Barrie
Start: Fall
Description
This program provides students with a degree-level education in business management with an applied focus on the golf industry. Students will develop the knowledge and understanding of the key concepts, methodologies, current trends, theoretical approaches and assumptions to manage effectively in the golf industry. Graduates are prepared to think critically and innovatively, and to professionally apply business management skills.
Note: "This college has been granted a consent by the Minister of Training Colleges and Universities to offer this degree for seven-year term starting December 31, 2007. The college shall ensure that all students admitted to the above-named program during the period of consent will have the opportunity to complete the program within a reasonable time frame".
Career Opportunities
The Bachelor of Business (Golf Management) program prepares graduates with a sound basis in the theory and skills necessary to be effective in the workplace and to remain current in their field as they accept rising levels of responsibility and accountability. Specifically, graduates may find employment as General Managers, Assistant General Managers, Directors of golf/club operations, Head Golf Professionals, Associate Golf Professionals, Pro Shop Managers, Events Managers, Golf store retail managers, Golf equipment manufacturers sales representatives, Golf finance / human resources / marketing specialists.
Program Learning Outcomes:
The graduate has reliably demonstrated the ability to:
research and analyze historic, demographic, and global economic trends that will impact business decision making, planning and marketing;
create and implement a customer service approach to quality service and customer satisfaction in accordance with accepted ethical practices within the golf industry;
analyze business situation and industry specific problems from a multi-functional perspective and provide solutions based on the business decision making process and risk management for human, physical and financial resources;
apply a systematic approach to evaluate the operational strengths and weaknesses of a golf business to implement strategies for improvement while demonstrating entrepreneurial initiative;
integrate sophisticated academic research skills and methodologies from either the social sciences or arts and humanities to demonstrate a depth of knowledge and application of quantitative and qualitative methods outside of the business discipline;
critically examine personal biases and paradigmatic approaches, revising attitudes as appropriate, in order to work in a diverse industry which includes a variety of people, cultures and classes;
integrate the different domains of learning as it relates to the cognitive, affective, and kinesthetic aspects of the golf industry;
model interpersonal, leadership, and team building skills in diverse settings with critical reflection upon one's own performance;
provide ethical, accountable and effective professional practices to individuals and groups in the community from a variety of diverse backgrounds;
evaluate and communicate information, both orally and in writing to a range of audiences.
Practical Experience
Co-operative Education is a mandatory component of all Co-op programs at Georgian College; it has been designed as a process by which students integrate their academic education with paid work experience related to their program of study. This integration affects much more than simply earning a salary, including the adjustment to the work environment and the development of professionalism. It also reinforces skills and theory learned during academic semesters, develops professional contacts, job knowledge and career path, improves human relations and communication skills and promotes personal maturity and financial independence.
Students are requested to register, attend and participate in their scheduled co-operative education classes. These classes are scheduled for all first year students and are expected to be completed in order to proceed successfully to their first co-op work experience. To ensure students are eligible to proceed onto any co-op work experience students should refer to Promotional Status and Eligibility for Co-op as outlined in the College Calendar. Co-op policies and procedures can be located on our website: www.georgianc.on.ca/careers/for-students/.
Georgian College follows the Co-operative Education guidelines set out by the Canadian Association for Co-operative Education (CAFCE) and Education at Work Ontario (EWO) by supporting the learning outcomes designed for the program specific graduate profile and curriculum as set out by the Ministry of Training, Colleges and Universities.
Program Progression
Sem 1 - Fall 2011
Sem 2 - Winter 2012
Work Term 1 - Summer 2012
SEm 3 - Fall 2012
Sem 4 - Winter 2013
Work Term 2 - Summer 2013
Sem 5 - Fall 2013
Sem 6 - Winter 2014
Work Term 3 - Summer 2014
Sem 7 - Fall 2014
Sem 8 - Winter 2015
Admission Requirements
Applicants following the OSS curriculum must have an OSSD with six Grade 12 U or M level courses including Grade 12 English (U) (ENG4U) and any Grade 12 U level Mathematics. A minimum overall average of 65% is required.
Students presenting equivalent qualifications will also be considered for admission. A second grade 12 university or university/college Mathematics course is highly recommended. Mature applicants may also be considered for admission to this program providing their previous school performance and/or recent work record suggests a strong possibility of academic success. In order to qualify, applicants must be 21 years of age by December 31 of the year of admission and must have been away from formal education for at least one year immediately prior to beginning studies. Mature applicants must meet subject prerequisites prior to registration.
Applicants should be aware that first-year enrolment is limited and that satisfying the minimum entrance requirements does not guarantee admission.
Graduation Requirements
41 Mandatory Courses
7 Liberal Arts and Sciences Courses
3 Co-op Work Terms
Promotional Status
The passing grade for all courses is 50%. The semester GPA for promotion through each semester of the program is 60%.
Graduation Eligibility
To graduate from this program, a student must attain a minimum of 60% or a letter grade of P (Pass) or S (Satisfactory) in each course in each semester, and have an overall average of 65% in the program.
Mandatory
ACTG1000 Introduction to Accounting
ACTG2000 Accounting Applications
BSNS1000 Customer Relations and Consumer Behaviour
BSNS2000 Introduction to Business Research
BSNS2001 Ethics for Business
BSNS3000 Entrepreneurship and Business Plan
BSNS3001 Organizational Design and Effectiveness
BSNS3002 Services and Product Innovation
BSNS4001 Service Excellence
BSNS4002 Business Policy (Capstone)
BSNS4003 Risk Management
BSNS4004 Principles of Networking
COSC1000 Computer Studies for Managers in Golf
ECNM1000 Microeconomics
ECNM1001 Macroeconomics
FINC3001 Financial Measurement and Analysis
GLFD1000 Golf Etiquette and Game Improvement 1
GLFD1001 Rules and History of Golf
GLFD2000 Golf Etiquette and Game Improvement 2
GLFD2001 Sustainable Environmental Management for the Golf Industry
GLFD2003 Sales Concepts and Applications for the Golf Industry
GLFD2005 Fleet and Equipment Management
GLFD3001 Agronomy for the Golf Industry
GLFD3002 Pro Shop Retail Management
GLFD4001 Golf Course Design and Construction
GLFD4002 Golf Club Administration
HRMG4000 Human Resource Management
HSPM3000 Food Service Operations Management
HSPM3001 Event Management
HSPM4000 Food Service Control Systems
JURI1000 Legal Aspects in Golf Management
MNGM1000 Leadership
MNGM2000 Managing E-Business
MNGM2001 Project Management
MNGM3000 Ancillary Facilities Management
MNGM4001 Managing People for Exceptional Performance
MRKT1000 Introduction to Marketing
MRKT1002 Marketing
MRKT3001 Marketing Analysis
PSYC1000 Introduction to Psychology 1
PSYC3000 Applied Sport Psychology
Liberal Arts and Sciences Courses
Seven additional electives to be selected from the PEQAB approved list.
Liberal Arts and Science courses ensure students receive a breadth of educational experience beyond their discipline. Courses are offered in the streams of Art and Humanities, Social Sciences and Sciences.
Co-op
COOP1024 Golf Degree Work Term 1
COOP2019 Golf Degree Work Term 2
COOP3011 Golf Degree Work Term 3
COURSE DESCRIPTIONS
ACTG1000 Introduction to Accounting 42 Hours
This course introduces students to the generally accepted accounting principles and the ethical considerations in the accounting cycle. Through the preparation of financial statements, aspects of assets, liabilities, equity and accounting for service and merchandise are included.
ACTG2000 Accounting Applications 42 Hours
This course builds on concepts and issues of financial accounting with an emphasis on the interpretation of financial statements, focusing on management accounting in the golf industry as it applies to financial analysis and decision-making. Students analyze and interpret balance sheets, income statements, cash flow statements and leases. Emphasis is placed on how accounting and finance affect profit planning, budgeting, forecasting financial projections, and measuring organizational health.
BSNS1000 Customer Relations and Consumer Behaviour 42 Hours
This course explores the purchasing trends of consumers and the importance of understanding factors that may trigger or predict consumption patterns with the goal of enhancing the customer / provider relationship. Additionally, the course will include research on geo-demographic and psychographic data.
BSNS2000 Introduction to Business Research 42 Hours
This course develops the student's ability to systematically collect and critically assess primary and secondary sources of information related to business. Students learn to make business decisions utilizing elementary probability, the description and presentation of data, discrete and continuous random variables, correlations, simple regression and parametric tests. Students design a data collection instrument, such as a questionnaire, and complete an applied research project.
BSNS2001 Ethics for Business 42 Hours
In this course, students further develop their critical thinking skills through the study of various moral, philosophical, and psychological theories. Emphasis is placed upon identifying, analyzing, and applying ethical principles to moral issues arising in business.
BSNS3000 Entrepreneurship and Business Plan 42 Hours
Building on previous courses offered in marketing, finance and law, students will learn how to establish and operate a small business. This course will combine a theoretical analysis of the small business market and the business idea, with the practical exercise of creating a professional business plan. Included will be self-assessment exercises to determine the student's entrepreneurial profile.
BSNS3001 Organizational Design and Effectiveness 42 Hours
Students will study the structure and dynamics of organizational open systems. There will be a focus on the external environment, technology, structure (and their interrelationships), organizational culture and change management. This course will also address the actions that managers must take to insure that behaviour within the organization aids rather than impedes achievement of overall organizational goals.
BSNS3002 Services and Product Innovation 42 Hours
With a primary focus on identifying new or improved methods to generate revenue, students will attend a series of industry seminars, conferences and meetings, both within the college environment and externally, in order to observe and analyze the services, products and people which reflect current best practices with the goal of developing and introducing a new product or service to the industry.
BSNS4001 Service Excellence 42 Hours
Service excellence develops a sustainable competitive advantage. By learning and applying superior customer service techniques, students learn how to strengthen their own customer relationships with the objective of long-term loyalty.
BSNS4002 Business Policy (Capstone) 42 Hours
This Capstone course requires students to apply their accumulated knowledge and skill sets to a golf industry business case. Participants will analyze the vision, mission, performance and strategic plan of an organization and develop an appropriate plan for implementation and present their recommendations to the Board of Directors or Owner(s) of the business being studied.
BSNS4003 Risk Management 42 Hours
Golf businesses can benefit from the implementation of risk management strategies. In this course students will develop a critical awareness of the types of risk and their potential impacts on the overall organization, which may be as much about identifying opportunities as it is about avoiding losses. Students will learn to apply a systems approach to assessing and managing risk with a focus on the operational aspects of a golf business.
BSNS4004 Principles of Networking 42 Hours
This course will provide a comprehensive overview of trends and issues related to the principles of networking. Students examine the quality management approaches, policies and procedures development, legalities of Board members as volunteers, administration of volunteer programs, and the importance of building volunteer and staff relations. Students will organize and present a detailed self learning and career advancement plan. Exercises will include goal setting, career planning and employability skills identification as well as a demonstrated ability to work with diverse groups of people.
COOP1024 Golf Degree Work Term 1 760 Hours
Co-operative education is a mandatory component of the Golf Management Degree. Students will secure a paid 5 month work term from May 01 to October 01 in the golf industry. In preparation for this course, students are required to attend and participate in the scheduled co-op planning class in order to receive the necessary resources for a successful first co-op experience. A mandatory debriefing session is held upon return to school from this work term. The 3 co-op sessions over the life of the program are somewhat prescriptive in that students will receive a set of learning outcomes specific to each co-op. The first work experience will be focused in golf operations where duties include back-shop supervising, range or practice facility maintenance, pro-shop duties and tournament facilitation.
COOP2019 Golf Degree Work Term 2 760 Hours
The student will integrate their academic studies with a second paid work experience. They will assess how well they are able to apply their in class learning to a business environment.
COOP3011 Golf Degree Work Term 3 760 Hours
Students will secure their final work term, with the assistance and support of college personnel, focusing their search on opportunities reflecting clubhouse operations. Duties included in this work experience are, hands-on exposure to the food and beverage operation, the HR process including hiring, training, retention activities, familiarity and / or experience with budget preparation and participation / presentation activities to boards of directors, owners, members etc.
COSC1000 Computer Studies for Managers in Golf 42 Hours
In this course students learn to complete tasks utilizing computer applications for word processing, creating spreadsheets, database management, and multimedia presentations. Emphasis is placed upon using these applications for a variety of golf management operations, such as memberships, tournaments, reservations, financial accounting, retail management, and handicapping. Students also learn to manage files and to research pertinent information using the Internet.
ECNM1000 Microeconomics 42 Hours
This course examines the theory, principles and methods of economic analysis and its application to economic decision-making in the firm. Topics include market structure and efficiency, the firm behaviour and the organization of industry.
ECNM1001 Macroeconomics 42 Hours
Successful completion of Microeconomics, or equivalent, is recommended prior to taking this course. While microeconomics concentrated on economic principles applied to the market structure, this course continues with a critical examination of economic principles applied to the overall economy. Understanding economic indicators, the impact of legislation and government policy, and international trade on the economy will be the focus of this course.
FINC3001 Financial Measurement and Analysis 42 Hours
This course concentrates on the concepts and measurements involved in corporate financial statements as it relates to the golf facility's efficiency, productivity, and profitability, and focuses on developing the managerial skills needed to analyze and make decisions using these financial statements. Students apply accounting and mathematical operations and principles to investigate and solve a range of business problems typically encountered in a golf business, including capital budgeting decisions, management of funds, and the financial implications of various kinds of business decisions.
GLFD1000 Golf Etiquette and Game Improvement 1 42 Hours
This course provides basic human anatomical and physiological information necessary for understanding the structure and function of the body as it relates to the golf swing. Students will assess personal golf skills given accepted measurement criteria and establish realistic goals for improvement. Regardless of the students' playing ability upon entry to the program, there is an expectation of game improvement as students are provided with substantial direction and tools for their own benchmarking and analysis.
GLFD1001 Rules and History of Golf 42 Hours
This course examines and analyzes important dates, traditions and people which have shaped the game of golf in Canada and around the world. Students learn the official rules of golf as rendered and administered by the various international governing bodies. The roles and functions of officials, such as starters, course marshals and rules officials are also explored.
GLFD2000 Golf Etiquette and Game Improvement 2 42 Hours
This course builds on the information provided in GLFD 1000. With an increased focus on joint movement, muscles in motion, biomechanical and applied kinesiology, a full appreciation of a variety of golf swings will be examined. Students will begin to develop their own tools for benchmarking and game improvement analysis.
GLFD2001 Sustainable Environmental Management for the Golf Industry 42 Hours
This course examines environmental regulations and guidelines affecting the golf industry. Students acquire a working knowledge of the development approval process, water management strategies, and environmental monitoring programs and apply these to real golf course construction projects.
GLFD2003 Sales Concepts and Applications for the Golf Industry 42 Hours
This course examines the steps in the strategic sales process including prospecting, presenting, negotiating, closing, and servicing the sale in a golf business environment. Students learn what influences and affects buying behaviour by examining, categorizing, and explaining consumer psychological factors, such as motivation and personality types. Students explore the role of professionalism, communication, personal interaction, and problem-solving in the selling process. Selling to the Internet-informed consumer will also be discussed.
GLFD2005 Fleet and Equipment Management 42 Hours
Superintendents and grounds managers are continuously faced with demands to improve operational efficiencies and reduce costs, while maintaining excellent playing conditions and integrating sustainable practices. In this course students learn about the various equipment for grounds keeping, maintenance of records and implementation of various approaches to fleet and equipment management.
GLFD3001 Agronomy for the Golf Industry 42 Hours
This course will present various aspects of turf and course management and will include turf grass identification, selection, and maintenance, soil chemistry and biology, soil nutrients, drainage, hydraulics and irrigation systems design and maintenance, water management, pest and insect management, and other aspects of grounds maintenance. This will assist the graduate to supervise a grounds person specialist to maintain excellent golfing conditions.
GLFD3002 Pro Shop Retail Management 42 Hours
This course concentrates on strategic and tactical application of retail and financial accounting concepts as it relates to the analysis, development, and operation of the Canadian golf-related enterprise, particularly as they relate to retail structures, markets, and customers. Students will complete several investigative and analytical projects that include forecasting, prospecting, management reporting, and economic benefit analysis.
GLFD4001 Golf Course Design and Construction 42 Hours
This course focuses on the construction and redevelopment of golf courses from an architectural perspective. Students will learn the principles and core concepts of golf course design and renovation and will understand the processes involved in planning, budgeting, and building.
GLFD4002 Golf Club Administration 42 Hours
This course provides students with key concepts and skills of golf facility administration and the role of the professional golf manager. Topics of study include board and committee relations, public versus private club administration, finance, by-laws, memberships, human resources, and the charter. Emphasis is placed on effective meeting management, leadership, human relations, and communication.
HRMG4000 Human Resource Management 42 Hours
This course provides an introduction to the various functions of human resource management, including compensation and benefits, staffing, recruitment and selection, research, labour relations, training and development, health and safety, planning, mediation and arbitration, the influence of government legislation on industry, and human rights legislation and employment equity.
HSPM3000 Food Service Operations Management 42 Hours
Students study the management of the purchasing function as it applies to food, beverages, supplies, equipment, furnishings and services. There will be a focus on developing appropriate policies and procedures for a food and beverage operation, understanding of food cost and the process of managing the supply channel.
HSPM3001 Event Management 42 Hours
This course presents all aspects of running successful events (such as tournaments, retreats, social and corporate events) from planning through execution. Graduates will learn how to organize and coordinate events including the liaising of various departments both within an organization and with external parties.
HSPM4000 Food Service Control Systems 42 Hours
This course builds on the theory and concepts developed in Purchasing and Operations Management for Food Service and includes the service encounter, budgeting, cash flow management, inventory control, payroll and bar and liquor management. Student learning is focused on improving efficiency and productivity of the Food and Beverage operations using statistical analysis, operations analysis and project management principles and software.
JURI1000 Legal Aspects in Golf Management 42 Hours
This course presents the fundamentals of business law theory, concentrating on legislation that applies to the golf industry. Students examine employment law, statute law, torts, contracts, and legislation specific to the golf industry.
MNGM1000 Leadership 42 Hours
This course examines the various perspectives on leadership, including a study of different leadership styles, the distinction between leadership and management, decision-making and ethical professional behaviour in a leadership role as applied to a variety of situations. This course includes leadership self-assessment and leadership strategies to fit different temperaments, cultures, learning styles, preferences and values.
MNGM2000 Managing E-Business 42.0 Hours
This course critically examines and evaluates the evolution of Internet use in business and industry. This course requires on-line learning through Internet communication, and describes the use of the Internet in business and industry. This course includes the creation and critiquing of web pages. The use of case studies assists in examining the effectiveness of a website for business.
MNGM2001 Project Management 42 Hours
This course explores accepted methods of project management including alternative work-breakdown structures and project life cycles. Students will examine recurring processes within a project life cycle, develop and execute a plan and prepare a change and transition management strategy.
MNGM3000 Ancillary Facilities Management 42 Hours
In this course, students will become knowledgeable in the efficient and effective use of space utilization from both a design and management perspective. This course will introduce the main elements of efficient systems management for fitness, aquatics, tennis and other ancillary operations. Staff qualifications and duties, equipment, risk and energy management, preventative maintenance, life cycle costing and safety and security will also be studied.
MNGM4001 Managing People for Exceptional Performance 42 Hours
Based upon the fundamental principle that people are an organization's greatest asset, this course addresses key elements including: analyzing staff training and learning needs; designing, delivering and administering effective training programs; identifying alternatives and supplements to training; and evaluating the effectiveness of staff training and development interventions.
MRKT1000 Introduction to Marketing 42 Hours
This course is an introduction to the basic principles of marketing, including the four components of product/service, price, distribution and promotion. Students develop an understanding of the role of marketing in modern organizations.
MRKT1002 Marketing 42 Hours
This course builds on the basics of marketing theory learned in the Introduction to Marketing course and applies it specifically to the golf industry. Marketing includes advertising techniques and strategies specific to the golf industry, including pertinent legislation, the relationship between advertising and marketing, and the role of research. Students work in small groups to create a strategic plan for a real or simulated golf industry operation.
MRKT3001 Marketing Analysis 42 Hours
In this course students will learn to discern meaningful and statistically significant trends in an organization's data providing the information that managers need to make more effective business decisions. Participants will study the correlations of golf revenues with weather patterns, member profiles, golf rounds played, and other key markers which will in turn, drive the marketing and promotion plan as well as the budget.
PSYC1000 Introduction to Psychology 1 42 Hours
This course is a survey of various specialty areas within contemporary psychology. Theories and research related to content areas such as Historical Perspectives, Research Methods, the Brain and Behaviour, Lifespan Development, Sensation and Perceptional, States of consciousness and Learning are examined. Further, students integrate concepts of empiricism and scientific inquiry across these content areas.
PSYC3000 Applied Sport Psychology 42 Hours
This course presents the human factors and psychological dynamics of sports performance as it related specifically to golf. Students will learn methods and techniques for developing psychological skills to enhance game performance and personal growth, and will focus on learning strategies to increase the ability to influence others' behaviour so that they will improve their game performance.
Adults with significant life and work experience may receive credits toward a college certificate or diploma program through an assessment process.
More information about Prior Learning Assessment and Recognition (PLAR)
NOTE: Information contained in College documents respecting programs is correct at the time of publication. Academic content of programs and courses is revised on an ongoing basis to ensure relevance to changing educational objectives and employment market needs. The college reserves the right to add or delete programs, options, courses, timetables or campus locations subject to sufficient enrolment, and the availability of courses.
Last Update: March 08, 2012.